April 28, 2025 - Consumer Edge, a prominent global leader in consumer alternative data intelligence, announced the successful completion of its acquisition of Earnest Analytics, a leading provider of transaction and healthcare data solutions. The strategic move is set to bolster Consumer Edge's ability to provide accurate, actionable, and near-real-time insights into global consumer spending patterns for its varied clientele, including financial institutions, corporations, consultants, and other data-driven organizations globally. The terms of the deal have not been made public.
Earnest Analytics, founded in 2012, has established a track record of providing structured datasets that quantify both the consumer and healthcare economies in real time. Through its extremely curated data tools and in-house analytics platforms, Earnest caters to institutional investors, corporations, consultants, and government agencies with timely signals and insights for strategic planning, forecasting, and market analysis. Earnest's solutions, including the Earnest Spend, Earnest Research Engine (ERE), and other niche tools, have become the go-to within organizations wanting to decipher opaque market behaviors and find nascent trends.
The combination of Earnest Analytics' know-how with Consumer Edge's international reach is likely to generate a strong synergy, increasing the quality and richness of insights that clients can access.
"Partnering with Earnest allows us to provide our clients with unparalleled data and intelligence, enabling them to gain greater insights into consumer and health care industry trends and make better, more informed business and investment decisions," said Bill Pecoriello, Founder and Chief Executive Officer of Consumer Edge. "Together, we are setting a higher standard for the value we bring to our clients and partners in industries and geographies around the world."
Sharing similar views, Kevin Carson, Earnest Analytics' Founder, said, "Earnest and Consumer Edge have a shared passion for delivering the best-quality data to our clients. This acquisition brings our combined expertise to the next level. I'm excited to work closely with the Consumer Edge team to facilitate a seamless and successful transition in the weeks and months to come."
Both companies have traditionally stressed data integrity, innovation, and client-focused service, and thus this acquisition is a natural fit. Consumer Edge's larger platform, with Earnest's rich experience in transaction and healthcare data added to it, will provide a stronger and more comprehensive set of solutions for industries where knowing consumer behavior and healthcare trends is paramount.
By unifying their data infrastructures and analytical capabilities, the two companies seek to provide end-to-end solutions that satisfy the increasing demand in the market for high-frequency, transparent, and predictive intelligence. Clients can look forward to having access to enriched datasets, enhanced analytical tools, and in-depth sector-specific intelligence that enable them to more effectively predict market movements and patterns of customer behavior.
This buyout also heralds a wider trend in the business of data analytics, as consolidation and cooperation become more and more recognized as vital tactics in addressing the sophisticated and changing demands of international markets. While companies in various industries put data-driven business decision-making at the top of their agendas, mergers such as that of Consumer Edge and Earnest Analytics clearly illustrate an innovative focus on service and ongoing value creation.
Over the next few months, Consumer Edge and Earnest Analytics will collaborate closely to merge their products, allowing clients to seamlessly transition and still enjoy the same high levels of data quality and service dependability that both brands are renowned for.
About Consumer Edge
Consumer Edge is a principal global consumer intelligence provider, presenting inventive solutions developed to provide comprehensive, actionable understanding of consumer activity. Its suite of products that span transaction, web, and receipt data informs customers with specialized points of view within geographies and industries. To learn more, go to www.consumeredge.com.
About Earnest Analytics
Earnest Analytics is a data analytics firm that focuses on real-time transaction and healthcare data. With its structured datasets and proprietary analytics software, Earnest provides valuable insights to investors, corporations, consultants, and government agencies. Additional information can be found at www.earnestanalytics.com.
Conclusion
The acquisition of Earnest Analytics represents an important milestone for Consumer Edge as it further strengthens its leadership position in the consumer data intelligence space. Together, the two firms are better positioned to bring even more value to their clients, delivering more in-depth insights and greater global breadth into consumer and health care economies. With information remaining a key driver of important business and investment choices, this alliance demonstrates an ongoing commitment to quality, creativity, and client achievement.
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